VisionPlus India

CUSTOMER FEEDBACK Customer feedback can be a great deal. Many opticians have a standard practice of taking customer feedback. With every customer that walks in and experiences your fine services, tend to give positive feedback that may help you boast about your store. The feedback also helps you grow your business. You can also ask your customers to rate you on www.YouAndEyeMag.com EMAIL / WHATSAPP CAMPAIGN Reaching out to your customers through email and whatsapp campaigns are undoubtedly the most effective modes for promotions. With the awards team supporting the participating opticians with an animated GIF to send out to their customers, opticians have been extending the call to vote, far beyond just their customer base. It can also be spread out to the personal contact list of retailers and the staff members. Again a huge potential database. If you are one of the participants, the question popping in your mind right now is “How To Get Votes?”. The answer to it is very simple. With the internet being the new God, promoting oneself and gaining a few hundred or even thousand votes is a very task now. Promotions on social media pages are effectively reaching out to customers. Here are a few quick ways for promoting yourself REWARDING THE CUSTOMERS Some opticians offer a discount to all customers who can show a screenshot where they have voted for the optician. This is a brilliant way, as it works out two ways: First, it prompts the customer to come to your store and purchase something. And second, since the customer has already voted in the optician’s favour, he/ she is more likely to come in with a more positive approach towards the optician. This leads to building a healthy customer-relationship that only gets stronger with time and efforts. MARKETING IDEASTO PROMOTE YOURSELF 30 VISION PLUS INDIA EDITION