VisionPlus India

THE EVENT • Best Eyewear Retailer • Best Store Display and Design • Excellence in Customer Service • Best Marketing Initiative • Excellence in Clinical Support • Best CSR Initiative The previous edition had over 400 retail opticians participating in the awards. It was promoted extensively on print and digital media, garnering over a million impressions from consumers across India. And ZEISS ‘YOU&EYE’ AWARDS 20/21 promises to exceed its past success stories and allow opticians yet another opportunity to acknowledge and celebrate their efforts and achievements. The Awards has become an annual ritual for participating opticians to reconnect with their customers and get unbiased feedback from them. This year, the ZEISS ‘YOU&EYE’ AWARDS 20/21 would conclude with its usual fanfare, but as a virtual event. In the month March 2021, the Winners’ Announcement would premiere on the digital media for the whole industry to participate in, from across the country. AWARDS CATEGORIES All categories of ZEISS ‘YOU&EYE’ AWARDS (except Best CSR Initiative) will be given out in three different segments: HOW TO PARTICIPATE If you were a participant in the previous editions in the categories of Best Store Display & Design or Best Customer Service, your registration is already confirmed and you don’t have to do anything else. Submissions for other categories can easily be made on youandeyemag. com/awards. And as always, if you need any help with this, the Awards’ team is always at hand to help. Whatsapp us on +91 9820819674 and we’ll hand- hold you through the whole process. We’ll also help you garner votes from your customers. All participants would get a digital poster and participation certificate to showcase at their stores. The Awards team would also run their ‘Vote&Win’ campaigns using your stores geo- location to promote your entry to your customers. Plus, every entry would get a customised marketing communication for their whatsapp and social media feeds that you can proudly use to connect with your own customer database. BONUS FOR PARTICIPANTS As a bonus, all profiles created for the Awards, would also double-up as your individual website which remains your identity for the whole year round. The youandeyemag.com page that you create will be a ready-reckoner for all your customers to check your offerings online. It’s free. Read more on this in detail in Page 40 So go ahead. Take this opportunity to reconnect with your customers. The FourPlus Media and ZEISS team wishes you all the very best. Be a winner! Like every year, the ZEISS ‘YOU&EYE’ AWARDS 20/21 has the following entry categories: • Metro Boutique Stores • Non-Metro Boutique Stores • All India Retail Chains 28 VISION PLUS INDIA EDITION