VisionPlus India

to be the most sought after awards in the eyewear retail sector. It has also set new benchmarks for the industry to follow, raising the standards of eyewear retailing year after year. Every year, opticians from across the country have participated and engaged their customers to vote for them. This helps in a two-fold manner. First, it directly allowed opticians to highlight to their customers that they are being serviced by an optician that is committed to excellence. It clearly indicated that their optician strived to be the best. This was an important aspect that couldn’t be expressed easily otherwise. By simply participating in a nationwide awards programme, the optician would highlight to their patrons that, “Look here. We have enough confidence in our products and services, that we are willing to compete at a national level”. This itself is enough to validate the trust of the customer and instill in them a sense of pride for their right selection. Secondly, when an optician gets a customer to vote, it is on a subconscious level a certification of appreciation by the customer. Can you imagine how many such ‘certificates of appreciation’ an optician can get just by getting their customers to vote! Once engaged in this manner by voting for the optician, the customer is almost bound to the optician for life. During this time of the pandemic, the Awards event plays a third, pivotal role. It brings to fore the overall eyewear retail sector, reminding the customer that eyewear is a shopping category too. 25 VISION PLUS INDIA EDITION