VisionPlus India

ZEISS ‘YOU&EYE’ AWARDS KEEPING THEOPTICAL INDUSTRY UNITED The purpose of an awards show is not just to win accolades and appreciation, but also to win customers, earn goodwill and use your marketing skills to leverage the visibility of your store. Opticians have been using the ZEISS ‘YOU&EYE’ AWARDS for the last 5 years and we are proud to give them the platform once again in 20-21 T he biggest reward that any optician could get is the continued patronage and loyalty of his customers. A twinkle in the customer's eye, a smile, a look of satisfaction and the knowledge that you have helped someone see the world better can bring immense joy. Every optician strives for this when a customer walks into the door. And this is not easy. A good deal of patience, planning and efforts goes into this, which often went unnoticed or unacknowledged in the past. But it all changed since the ZEISS ‘YOU&EYE’ AWARDS came into being. The awards was the first of its kind initiative to recognise the efforts and acknowledge the achievements of the opticians — however big or small they may have been. ZEISS ‘YOU&EYE’ AWARDS has since its inception grown 24 VISION PLUS INDIA EDITION SPECIAL FEATURE