VisionPlus Arabia

BRAND SPOTLIGHT When eye care innovation starts with people, not machines M ost revolutions in healthcare don’t begin with dramatic breakthroughs. They start with something far more ordinary: frustration, long waiting lists, and the quiet sense that things could work better. THE STORY OF REVOLUTION Nearly a decade ago, in Paris, waiting several months for a basic eye exam had become routine. For Laure Pichereau, optometrist, academic and clinician, this was anything but normal. Access to vision care was becoming a bottleneck, not because technology was lacking, but because time and professional expertise were stretched thin. Rather than accepting this as inevitable, Laure asked a question: what if technology could handle execution, allowing professionals to focus on what truly requires expertise? That question became the foundation of SiVIEW. CLINICAL CONVICTION & OPERATIONAL REALITY Founded in 2016 by Laure Pichereau and Jérôme Perderiset, SiVIEW was born from the convergence of two complementary perspectives on eye care. Laure brings deep expertise from the ophthalmic and optical industries, shaped by years of clinical practice and her role as a key reference in university optometry education. Jérôme contributes extensive experience in optical retail networks alongside hands- on clinical practice, offering a pragmatic understanding of workflow organisation, operational efficiency and scalable care delivery. Together, they share more than two decades of experience in the optical sector and a common conviction: innovation in eye care should elevate professionals, not replace them. From the outset, SiVIEW was designed as an intelligent system capable of automating execution while preserving clinical judgment. The goal was never to remove the human element from eye care, but to give it greater space. WHEREEYECARE INNOVATION STAYSHUMAN 62 VISION PLUS ARABIA EDITION