VisionPlus Arabia

cultural and educational programming. Beyond product discovery and networking, the event emphasised marketing and storytelling as critical drivers of long-term brand value. Innovation remained central. Exhibitors showcased lightweight, high-performance frames, sustainable materials and AI-enabled design solutions, while stylistic directions M IDO 2026 concluded in Milan with momentum and confidence, reaffirming its position as the global reference point for the eyewear industry. Held against a complex economic and geopolitical backdrop, the 54th edition matched last year’s participation, welcoming approximately 42,000 attendees from over 160 countries and 1,200 exhibitors across seven halls, a clear signal of the sector’s resilience and appetite for growth. According to MIDO President Lorraine Berton, the show once again captured the industry’s vitality, blending commercial opportunity with The 54th edition of MIDO demonstrates resilience and relevance, uniting business, innovation, culture and communication MIDO2026: APOWERFUL FINISHFOR GLOBALEYEWEAR 56 VISION PLUS ARABIA EDITION HAPPENINGS