VisionPlus Arabia

VP AWARDS & YOU&EYE GLOBAL OPTICIANS AWARDS Day one of the expo culminated in a glittering night of celebration— the VP Awards 2025, an evening dedicated to honouring design brilliance, technological progress and retail elegance. Brands were recognised for pushing boundaries and shaping the next wave of eyewear aesthetics and innovation. Running in sync was the You&Eye Global Opticians Awards, now in its third year, spotlighting outstanding optical retailers from around the world. Together, the two award ceremonies added glamour and depth to the expo experience, reinforcing the industry’s culture of appreciation and aspiration. KNOWLEDGE AT THE FOREFRONT A defining feature of this year’s expo was the strengthened VP Academy program. With an impressive lineup of global experts and thought leaders, the sessions provided attendees with actionable insights on market growth, clinical advancements and professional development. THE GOLD MANIA PROMOTION ALSO RETURNED WITH GREAT ENTHUSIASM, WITH DELIGHTED VISITORS WINNING GOLD COINS AFTER MAKING QUALIFYING PURCHASES ENGAGEMENT, ENERGY AND EXCITING EXPERIENCES Adding an element of excitement to the show were the interactive engagement activities introduced exclusively for VisionPlus EXPO 2025. The Win-A-Trip campaign drew thousands of entries, culminating in Viwoanou Sylvie Amegavie Ledi of Lady Vision winning an unforgettable Dubai experience. The Gold Mania promotion also returned with great enthusiasm, with delighted visitors winning gold coins after making qualifying purchases. These experiences brought a touch of joy and surprise to the business-driven atmosphere, making the expo memorable on multiple levels. 30 VISION PLUS ARABIA EDITION