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Asia’s premier optical showcase brings global brands, innovation, and design excellence to Beijing sustainable growth, fostering collaboration between global and Chinese eyewear innovators. Hall 1 served as the international pavilion, hosting some of the biggest names in eyewear such as Safilo, Marchon, Marcolin, Stepper, and Silhouette, each unveiling their latest collections. Marchon highlighted its EYES ON TOMORROW sustainability initiative alongside collections from Calvin Klein, Ferragamo, and Nike, while Safilo showcased luxury lines from Boss, Ports Eyewear, and Polaroid. T he 36th China International Optics Fair (CIOF 2025), held from September 9–11, 2025, at the China International Exhibition Centre, Beijing, once again cemented its reputation as one of the world’s most influential optical events. With a massive 55,000 sqm exhibition area spread across eight halls, the fair attracted an impressive 56,000 visits and featured 640 exhibitors, including 95 international participants representing 201 global brands from 20 countries and regions. The event spotlighted the themes of high- end development, intelligent technology, and CIOF2025 : AGRAND SHOWCASEOF GLOBALOPTICAL INNOVATION 80 VISION PLUS ARABIA EDITION