VisionPlus Arabia

A$AP ROCKY AND RAY-BAN LAUNCH THE WAYFARER PUFFER Ray-Ban teams up with A$AP Rocky to unveil the Wayfarer Puffer and its bold new campaign. Sculptural, unapologetic, and wildly imaginative, this rework of the classic Wayfarer merges Rocky’s disruptive aesthetic with the heritage of hip-hop and the timelessness of Ray-Ban style. This isn’t just a launch. The Wayfarer Puffer is a cultural statement. Inspired by art and powered by Rocky’s fearless creativity, it reimagines the iconic Wayfarer with puffy, inflated contours, transforming a legendary silhouette into a modern art piece. The Wayfarer Puffer by A$AP Rocky is an art- inspired, culture-rooted, and style-saturated take on the classic Wayfarer, this collection doesn’t whisper, it shouts. TOPPOSTSON VISIONPLUSMAG.COM BLOGSPOT KERING EYEWEAR ACQUIRES ITALIAN LENS MANUFACTURER LENTI Kering Eyewear has announced the acquisition of Lenti, an Italian manufacturer renowned for its expertise in moulding and surface treatments for sun lenses and protective components. Based in Bergamo, Italy, Lenti has been part of the Safilo Group since 1996. This strategic move marks another step in Kering Eyewear’s ongoing industrial expansion, strengthening its in-house production capabilities with a focus on Made in Italy sun lenses. Lenti’s specialisation spans multiple industries, including eyewear, automotive, lighting and motorcycle protection, offering high-performance and technically advanced solutions. By integrating Lenti, Kering Eyewear aims to enhance its platform of manufacturing excellence, combining quality, innovation and craftsmanship under one roof. VSP VISION EXPANDS EYEWEAR PORTFOLIOWITH MARCOLIN VSP Vision™ announced it has entered into a definitive agreement to acquire Marcolin from PAI Partners, a pre-eminent private equity firm, and other minority shareholders. The acquisition of Marcolin will mark a significant eyewear investment by VSP Vision to provide even more value to its stakeholders. With the backing of PAI, Marcolin broadened its international reach and enhanced operational efficiency, establishing itself as a leading player in the wholesale eyewear market. Under PAI’s ownership, Marcolin’s performance has advanced significantly, supported by a strong focus on commercial excellence, a strategic corporate reorganisation, and the expansion of its brand portfolio through targeted acquisitions, new licensing agreements and key renewals. 72 VISION PLUS ARABIA EDITION