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plating on certain frames adds an extra layer of luxury and exclusivity to its collections. THE UNIQUE DESIGN PHILOSOPHY What sets DITA apart from other eyewear brands is its approach to design. The brand does not follow trends but instead creates timeless, iconic pieces that transcend fleeting fads. Each collection from DITA is a celebration of unique design principles, often combining retro influences with modern techniques. The result is eyewear that feels both classic and contemporary, with an air of sophistication that appeals to those who appreciate the finer things in life. The frames feature bold, clean lines and distinctive detailing, often reminiscent of vintage aviator and cat- eye designs. However, DITA doesn’t stop there – the brand continually pushes the envelope, experimenting with different textures, colours and finishes. The iconic DITA ‘shield’ design, for example, is a striking fusion of bold geometries and lightweight construction that has become synonymous with the brand’s bold style. Moreover, DITA’s frames offer versatility that suits a range of face shapes and sizes, ensuring that every customer can find a pair that flatters their unique features. The designs effortlessly transition from day to night, and their sleek, fashion- forward look ensures they remain a standout feature in any outfit. LEADING THE WAY IN EYEWEAR DITA’s ability to innovate while staying true to its heritage is a defining feature of the brand. The brand’s vision has always been to redefine eyewear as a form of luxury, and they’ve done so by merging techniques with exceptional quality. The introduction of the DITA/ ZEISS lens collaboration, for example, showcases the brand’s commitment to advancing both the style and functionality of eyewear. The collaboration with ZEISS is a testament to DITA’s forward-thinking approach. By pairing high-end, fashion- forward eyewear with the DITA EYEWEAR’S 2025 MODERN MASTERPIECES Explore DITA’S new release eyewear collection, where cutting-edge design meets unparalleled craftsmanship. Each pair is meticulously crafted using the finest materials to ensure durability, comfort and style. The latest eyewear release offers innovative features and contemporary aesthetics, perfect for those who seek to stay ahead of the fashion curve. 24 VISION PLUS ARABIA EDITION