VisionPlus Arabia

W hen it comes to eyewear, few brands encapsulate the fusion of luxury, craftsmanship and innovation quite like DITA Eyewear. Since its inception in 1995, DITA has carved out a reputation for producing eyewear that isn’t just functional but also a statement of style, sophistication and meticulous craftsmanship. With a commitment to pushing the boundaries of design, DITA has become synonymous with high-end eyewear that exudes both elegance and strength. THE ORIGINS OF DITA EYEWEAR DITA Eyewear was founded by John Juniper and Jeff Solorio in Los Angeles. The brand’s inception was driven by a desire to create eyewear that blended the elegance of vintage design with cutting-edge materials and techniques. From the outset, Juniper and Solorio knew that they didn’t want to create just another pair of eyeglasses. They wanted to redefine what eyewear could be, marrying style with function in a way that had never been done before. The founders' backgrounds in both the fashion and design industries provided the perfect foundation for the brand’s philosophy. Drawing inspiration from classic designs and vintage aesthetics, DITA frames are always imbued with a sense of timelessness, but with a modern twist that ensures they remain relevant in the fashion world. DITA’S COMMITMENT TO CRAFTSMANSHIP At the heart of DITA’s success is its unwavering commitment to craftsmanship. Each frame is meticulously handcrafted, often taking several months to complete. DITA works with only the finest materials, including titanium, 18K gold and premium acetate, ensuring that every pair of glasses delivers on both style and durability. The brand’s dedication to craftsmanship can be seen in every detail, from the sleekness of the hinges to the intricate design elements that adorn each frame. DITA is known for its innovative use of materials. One of the brand’s signature techniques is the use of aerospace-grade titanium, which is not only lightweight but also incredibly strong and corrosion-resistant. This material is ideal for eyewear, providing the frames with a high level of comfort and durability without compromising on style. Additionally, DITA’s use of 18K gold and palladium DITA WORKS WITH ONLY THE FINEST MATERIALS, INCLUDING TITANIUM, 18K GOLD AND PREMIUM ACETATE, ENSURING THAT EVERY PAIR OF GLASSES DELIVERS ON BOTH STYLE AND DURABILITY 23 VISION PLUS ARABIA EDITION