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but also the collective progress of the industry as a whole. The event offers ample networking opportunities, allowing professionals to share ideas, spark collaborations and discuss the future of eyewear and vision care. A distinguished jury panel, composed of renowned figures from the optical world, will oversee the selection process, ensuring that the most deserving individuals and brands receive recognition for their efforts. Their diverse perspectives and wealth of experience ensure that the awards maintain the highest standards of integrity and prestige, making them a mark of true achievement in the optical community. The VP Awards 2025 will also showcase some of the most innovative and forward- thinking trends in the optical world. From fashion- forward frames to sustainable eyewear VP AWARDS 2025: A NEW CHAPTER OF EXCELLENCE Meanwhile, the VP Awards 2025 is returning for its eleventh edition with bigger ambitions and an even grander celebration. For more than a decade, the VP Awards have been one of the most prestigious events in the optical industry, recognising outstanding achievements in eyewear design, technology and innovation. The 2025 edition promises to continue the legacy of celebrating THESE AWARDS WILL FEATURE A VARIETY OF CATEGORIES DESIGNED TO SHOWCASE AND REWARD THE OPTICAL WORLD innovation, creativity and excellence, all while raising the stakes with a truly spectacular experience for attendees. The event will feature a range of awards across multiple categories, including eyewear design, technological innovation and brand leadership. Each trophy represents the pinnacle of achievement within its category, celebrating the hard work and commitment of those who continue to push the optical industry forward. One of the standout features of the VP Awards 2025 is the sense of community it fosters within the optical industry. Opticians, retailers, designers, and manufacturers come together under one roof to celebrate not only the achievements of their peers SCAN TO PARTICIPATE AND MAKE YOUR EYEWEAR BRAND SHINE 32 VISION PLUS ARABIA EDITION