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SAFILO AND MISSONI ANNOUNCE GLOBAL EYEWEAR LICENSING AGREEMENT Safilo Group and Missoni have renewed their global licensing agreement for Missoni brand eyewear, extending it until the end of 2029. Since their partnership began in 2020, Missoni has become a key player in Safilo's luxury women's fashion portfolio, showcasing collections that feature the fashion house's iconic textiles and colours. This distinctive style highlights the brand's authentic identity, making the eyewear instantly recognisable. Angelo Trocchia, CEO of Safilo Group, expressed pride in the partnership, noting that their collaboration has significantly developed the eyewear category in major European and North American markets and looks forward to expanding their distribution together. MARCHON EYEWEAR AND CANADA GOOSE SIGN PARTNERSHIP Marchon Eyewear, Inc. and Canada Goose have announced an exclusive, long-term global licensing agreement to launch the first-ever Canada Goose eyewear collection, debuting in Spring 2025 in North America. The new sun and optical styles will feature signature design elements and performance characteristics, all crafted from sustainable materials, reflecting the commitment of both brands. Thomas Burkhardt, President of Marchon Eyewear, expressed excitement about partnering with Canada Goose, emphasizing their shared dedication to quality and sustainability. Dani Reiss, Chairman and CEO of Canada Goose, highlighted this expansion as a way to enhance their lifestyle product range while maintaining exceptional craftsmanship. AKONI EYEWEAR SHOOTS FOR HYPER-LUXURY ARENA CEO Rosario Toscano describes Akoni Eyewear's rebranding as a “brand evolution,” reinforcing its status as a luxury speciality firm. Since its 2021 launch, the brand has built a loyal customer base among "innovators" or trendsetters. To better serve this demographic, Akoni Eyewear is enhancing its positioning while embracing the philosophy of shokunin, the Japanese concept of perfecting one’s craft, aligning with the broader upscale trends in the eyewear sector. Toscano, who founded the brand under the Akoni Group—also managing eyewear licenses for Balmain and Valentino—emphasises that this new direction represents an evolution rather than a complete rebranding. TOPPOSTSON VISIONPLUSMAG.COM BLOGSPOT 72 VISION PLUS ARABIA EDITION