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To achieve its goal of zero emissions, Silhouette emphasises internal action over external solutions. Recognising that offsetting, while beneficial, does not fully address the root of carbon emissions, the company is exploring every feasible pathway to reduce its environmental footprint further. This pursuit of eco-friendly operations includes revisiting each step of its production and business processes, from refining manufacturing methods to minimising travel and employee commutes. Structural changes within its facilities also contribute to this goal by reducing energy use and promoting resource efficiency. For Silhouette’s COO, Thomas Windischbauer, sustainability is not only an ethical choice but also a strategic one. He explains, "Sustainable actions not only help us SILHOUETTE SEEKS TO ESTABLISH ITSELF AS A LEADER IN THE PUSH TOWARD A MORE ECO-FRIENDLY INDUSTRY make a valuable contribution to environmental protection but at the same time improve our internal processes, making them more efficient and resulting in cost savings." Silhouette’s approach exemplifies how environmental responsibility can align with competitive advantage, transforming sustainability into a driver for both innovation and operational efficiency. While many companies in the eyewear industry have set goals for carbon neutrality by 2030, Silhouette’s swift and dedicated progress demonstrates an advanced commitment to sustainable practices. By prioritising self-sustained reductions, Silhouette seeks to establish itself as a leader in the push toward a more eco-friendly industry. Silhouette’s journey is not just about achieving impressive environmental metrics but also about reimagining its operational processes for a sustainable future. Each year, new measures are implemented and evaluated to ensure the company remains on track toward its ambitious zero-emission goal. By focusing on reducing emissions through internal improvements, Silhouette has positioned itself at the forefront of corporate environmental responsibility, aligning with broader global efforts to combat climate change.