VisionPlus Arabia

ADVANCINGEYECARE KNOWLEDGEAT T he VisionPlus EXPO showcased valuable knowledge sessions by VP Academy, offering CME-certified courses for eyecare professionals. Opticians, optometrists, and other attendees gained insights into topics such as strategies for growing contact lens businesses, selling luxury brands, and effective marketing for optical practices. A panel discussion focused on enhancing collaboration between optometry and ophthalmology. Following a sponsored presentation on lens enhancements, another session explored the role of AI in transforming customer experiences. Workshops on Amblyopia Therapy and Low Vision Devices were highlighted, with closing remarks summarising the key learnings from the event. VP ACADEMY The VisionPlus EXPO 2024 brought together eyecare professionals for an immersive learning experience at VP Academy 22 VISION PLUS ARABIA EDITION