VisionPlus Arabia

One distinctive feature of the 2024 edition was the workshops that explored advanced technology and management practices. These workshops provided insights into current trends and best practices, allowing participants to deepen their understanding of the industry. The closing remarks session brought together all speakers, succinctly summarising the insights and learnings from the various sessions and workshops, further solidifying the event's reputation as a knowledge hub within the optical community. Dubai, the chosen host city for the VisionPlus EXPO, played a pivotal role in the event's success. Known for its status as a global destination, Dubai attracted travellers from all corners of the world. The city’s unique blend of business and leisure, coupled with its business-friendly infrastructure and excellent global connectivity, made it the perfect hub for optical trade procurement. The ease of access was particularly appealing, with short travel times for opticians in India and an English-speaking environment that facilitated international transactions. Moreover, Dubai enticed visitors with a tantalising array of international eyewear brands, creating an irresistible draw for opticians from all over the globe. Among the many highlights of the event were the 10th Edition of The VisionPlus Awards 2024 and the 2nd Edition of The You&Eye Global Opticians Awards 2024. A total of 31 awards were presented during these ceremonies, which were filled with high energy, captivating entertainment, and a palpable sense of triumph as winners celebrated their achievements. Being nominated by a distinguished panel of judges was a significant honour, indicative of the superior quality of the nominated products in this highly competitive industry. Winners walked away with coveted trophies, symbols of their excellence and recognition of their contributions to the field. To further spotlight these exceptional brands, the VisionPlus team crafted a comprehensive promotion strategy using both print and digital channels to showcase their unique features and capabilities to the optical industry. This commitment to highlighting innovation and excellence is part of the ongoing evolution of VisionPlus EXPO since its inception in 2021. Conceived 16 VISION PLUS ARABIA EDITION