VisionPlus Arabia

At the forefront of innovation, Rodenstock, a global eyewear giant, has debuted its latest biometric technology with EGMA, the official distributor of Rodenstock in the region The B.I.G Norm lenses are based on an extensive analysis of over 500,000 precise eye measurements, allowing for continuous clarity from near to far and reduced distortion. Unlike traditional lenses that rely on facial or frame measurements, B.I.G Norm integrates the eye’s biometry, setting a new standard in precision and vision quality. “B.I.G Norm is the result of 20 years of dedication and RODENSTOCK ANDEGMASETA NEWSTANDARD IN PERSONALISEDVISION R odenstock has once again raised the bar with its latest breakthrough, B.I.G Norm (Biometric Intelligent Glasses) technology. This cutting-edge solution uses biometric data and artificial intelligence (AI) to create lenses tailored to the unique characteristics of every individual's eyes, delivering sharper, more personalised vision than ever before. 56 VISION PLUS ARABIA EDITION