VisionPlus Arabia

shores of Lahaina, Maui. The brand revolutionised eyewear with the introduction of its PolarizedPlus2 lens technology in 2004, which quickly became a hallmark of its success. This breakthrough not only positioned Maui Jim as a global leader in premium polarised sunglasses but also solidified its reputation for superior optical clarity and colour enhancement. The transition into the Kering Eyewear portfolio in 2022 marked a significant milestone, and Collection ‘Ekahi is the first launch since this partnership, symbolising a blend of tradition and innovation. Inspired by Hawaii’s natural beauty and vibrant colours, Collection ‘Ekahi stays true to the brand’s heritage while introducing bold new designs. This range is characterized by versatile shapes, vivid hues, and unique details that reflect the dynamic landscape and cultural motifs of Hawaii. POLARIZEDPLUS2 TECHNOLOGY: A PILLAR OF INNOVATION At the heart of Collection ‘Ekahi is Maui Jim’s proprietary PolarizedPlus2 technology, an innovation that enhances the wearer’s visual experience while providing full protection against harmful UV rays. This lens technology incorporates multiple layers of treatment, ensuring glare elimination, 100% UV protection, and enhanced colour clarity. Additionally, PolarizedPlus2 lenses are equipped with a hydrophobic and oleophobic coating to repel water and grease, keeping lenses clean and clear. Scratch-resistant and lightweight, the lenses are perfect for those seeking durability and performance, particularly in outdoor environments. DESIGNS INSPIRED BY HAWAIIAN CULTURE Collection ‘Ekahi is deeply rooted in Hawaiian culture and aesthetics. Several signature design elements define the collection, tying it closely to the island's spirit. The Wavy Pattern, reminiscent of the ocean's ebb and flow or the island’s volcanic peaks, is a key motif. The Hawaiian Native Pattern, inspired by traditional geometric motifs seen in Hawaiian textiles, further reinforces the brand’s cultural connections. Finally, the iconic Slash, derived from the Maui Jim script logo, adds a dynamic visual element that speaks to the brand’s identity. With its forward-thinking designs, Collection ‘Ekahi aims to attract a younger, more diverse audience. The collection specifically caters to Asian consumers with styles designed to ensure maximum comfort and a perfect fit. 47 VISION PLUS ARABIA EDITION