VisionPlus Arabia

THREE CORE SEGMENTS FOR EVERY LIFESTYLE COLLECTION ‘EKAHI IS DIVIDED INTO THREE PRIMARY SEGMENTS: MAUIPURE, MAUIBRILLIANT, AND SUPERTHIN GLASS. EACH SEGMENT IS NAMED AFTER A PROPRIETARY LENS MATERIAL, WITH SPECIFIC FEATURES TAILORED TO VARIOUS CONSUMER NEEDS. MAUIPURE: The most versatile of the segments, MauiPure is perfect for outdoor enthusiasts and is further divided into two subcategories: Icon Pure and Entry Pure. Icon Pure features rimless designs with sporty shapes, while Entry Pure introduces retro-inspired details, including the 80s Maui Jim logo in high relief. MAUIBRILLIANT Designed for value-conscious consumers, this segment is focused on precision, quality, and durability. The lenses are as clear as glass, but only a third of the weight. Gradient lenses in warm, earthy tones define this range, while the Hawaiian Native Pattern and Slash are engraved on the titanium frames and temples for a distinctive finish. SUPERTHIN GLASS Aimed at the ageless consumer, this segment offers the crispest optics with Maui Jim’s PolarizedPlus2 technology. The frames feature classic-meets- modern designs, blending timeless shapes with contemporary details. Made in Italy, these lenses are renowned for their superior scratch resistance and exceptional clarity. COLLECTION 'EKAHI M aui Jim, the iconic eyewear brand known for its innovative lens technology and deep connection to Hawaiian culture, has launched its first collection since joining the Kering Eyewear portfolio—Collection ‘Ekahi. This new range, aptly named after the Hawaiian word for "one," represents a fresh chapter for the brand, combining advanced technology with vibrant, contemporary designs. The collection is a testament to Maui Jim’s unwavering dedication to quality and a celebration of its Hawaiian roots. Maui Jim’s journey began in 1987 on the sun-soaked Collection ‘Ekahi blends the best of Maui Jim’s legacy with cutting-edge design and technology NEWSFLASH 46 VISION PLUS ARABIA EDITION