VisionPlus Arabia

As we continue to push boundaries in eyewear design, all upcoming collections exemplify our ongoing commitment to providing our clientele with not only high-quality but also stylish eyewear. VP : In a competitive market, how does the brand keep reinventing itself, and what unique strengths do you leverage to maintain your market position? RM : The eyewear industry is evolving rapidly, driven by changing consumer preferences, online retail, and market consolidation. In response, the Silhouette Group is strengthening partnerships, expanding offerings, and optimising distribution to stay competitive. The company will introduce new styles and materials to broaden its appeal and enhance the customer experience with a 360-degree approach at points of sale. Focusing on generations? How did you achieve this shift? RM : Our whole brand portfolio offers minimalistic eyewear that puts the wearer in the centre of attention. But we also have more edgy designs in our portfolio, tailored to a younger generation. For example, the 4 cool highlight shapes of the current Titan Minimal Art Collection. Innovative features like tinted lenses and Color Groove provide fashionable choices that attract a younger target group. of progress, with a strong focus on technological innovation and perfection. The company is pioneering 3D titanium printing for eyewear and plans to launch a revolutionary sustainable material in January 2025. Digitalisation is a key part of their strategy, with tools like the Virtual Try-On at silhouette.com and evileye. com offering customers a virtual fitting experience. Additionally, the Buy Local initiative connects customers with local eye care professionals, blending digital convenience with personal service. This comprehensive approach keeps customers central to Silhouette’s evolving eyewear experience. VP : Is it fair to say that Silhouette has successfully evolved from being perceived as eyewear for older individuals to now becoming an aspirational brand for even the younger A KEY MILESTONE IS THE OPENING OF ITS FIRST FLAGSHIP STORE, THE HOUSE OF SILHOUETTE, IN VIENNA... 32 VISION PLUS ARABIA EDITION