VisionPlus Arabia

INTERVIEW Reinhard Mahr of Silhouette Group shares the brand's 60-year journey VP : Silhouette Group is one of the biggest independent players in the eyewear market. What have been the key factors driving this success over the past six decades? RM : The Silhouette Group has filed 55 patents and won over 130 international design awards, reflecting its visionary approach and commitment to innovation. By recognising trends and pushing boundaries, the company fosters a culture where innovation is seen as an opportunity. M arking 60 years of excellence in an exclusive interview with VisionPlus, Reinhard Mahr of Silhouette Group discusses the brand's pioneering journey, innovative designs, and bold plans for the future. VisionPlus : As Silhouette Group marks its 60th anniversary, it’s clear that the company has made significant strides in the eyewear industry since its inception in 1964. How has Silhouette's journey from its founding to its current status as a benchmark in premium eyewear unfolded? Reinhard Mahr : Founded in 1964 by Anneliese and Arnold Schmied, Silhouette Group has grown from a small start-up to a global leader in eyewear with 1,300 employees. Innovation has been key, marked by breakthroughs like SPX+ polymer and the revolutionary Titan Minimal Art, the first rimless eyewear without screws or hinges, now celebrating its 25th anniversary. The brand has expanded with NEUBAU EYEWEAR for progressive consumers and Evil Eye for sports eyewear. Silhouette’s commitment to exceptional quality, comfort, and design has made it a benchmark in premium eyewear and a trusted partner for customers and eye care professionals worldwide. INNOVATING THEFUTUREOF EYEWEARAT60! 30 VISION PLUS ARABIA EDITION