VisionPlus Arabia

push the boundaries of our design. VP : You mentioned fresh colourways, which ØRGREEN is well known for. Why are colours so important, and how much energy do you invest? HO : ØRGREEN stands out for its commitment to colour, thanks to our full-time in-house colourist. Colour is integral to our design process, and we prioritise it highly. Our dedication to applying unique and innovative colours defines our brand and sets us apart. VP : But colour trends change so much. Are you having a hard time keeping up? HO : We don’t base our designs on fleeting trends. Instead, we stay true to our core colour language, which our audience understands and trusts. While we refresh and innovate, the fundamental colour approach remains consistent. This is evident across all six of our collections. VP : You also operate your own retail store in Copenhagen. Is the store also important for you to get direct feedback from your consumers? HO : Our Copenhagen store is essential for testing marketing strategies and understanding consumer behaviour. It serves as both an experimental and commercial space, helping us refine visual merchandising and sales techniques, like the "shop by appointment" model we used during the pandemic. delivery service. VP : Looking at the style, is there a consistent ØRGREEN design language across all collections? HO : Yes, across our six collections—optical and sunglasses—we maintain a design language centred on superior quality, durability, and innovation. We consistently introduce new styles, colours, and materials, while focusing on fresh colourways, pristine details, and advanced finishes to great, but that function differently, our QUANTUM HIGH collection is the epitome of the ØRGREEN ethos of combining timeless design and innovative technology. Our 3D adventure has just begun, and we’re excited to see where it will take us. VP : With that said, what role does the QUANTUM HIGH collection play for you? HO : QUANTUM HIGH represents a shift towards ultra-lightweight, functional eyewear. It introduces innovative 3D printing while addressing commercial needs. This technology streamlines design and manufacturing, enabling on-demand production that reduces overstock and supports sustainability. The collection ensures consistent availability and quick turnover, supported by our 48-hour ØRGREEN STANDS OUT FOR ITS COMMITMENT TO COLOUR, THANKS TO OUR FULL- TIME IN-HOUSE COLOURIST 16 VISION PLUS ARABIA EDITION