VisionPlus Arabia

lines and refined details with a sense of curiosity for the new. VP : To what extent are your Danish origins reflected in your collections? HO : Our collections honour Danish design heritage by blending timelessness with innovation. We explore new techniques and materials while staying true to our roots. Success also requires a global perspective, and working with an international team helps us balance our Danish DNA with our innovative drive. VP : For the production of your titanium frames, you have chosen Japan. What makes Japanese craftsmanship so valuable to you? HO : Quality is central to ØRGREEN’s ethos. Japan, known for its top-tier craftsmanship in eyewear, is where we source our titanium frames. We collaborate with twelve specialised factories, each staffed by senior artisans— true masters or "senseis"— who have dedicated their lives to working with titanium and eyewear. VP : How does that affect the final products? HO : Each ØRGREEN titanium frame undergoes over a hundred handcrafting steps, ensuring top-quality materials and finish. This meticulous process aligns with our goal of zero defects and continuous improvement. The shared respect between Japan and Denmark enhances our collaboration, aiming for perfection in every product. VP : You also discovered the benefits of 3D printing quite early on. What convinced you? HO : We began using 3D printing early, recognizing its potential with polyamide. After ensuring the technology met our standards and working with leading factories, we launched the QUANTUM HIGH collection. This line features polyamide fronts and lightweight beta-titanium temples, showcasing the HENRIK ØRGREEN, FOUNDER AND GREGERS FASTRUP , CO-FOUNDER (FROM RIGHT TO LEFT) benefits of 3D printing with exceptional lightness and design flexibility. VP : On that note, how do the possibilities offered by 3D printing fit with the ØRGREEN philosophy? HO : Exploiting the opportunity of making frames that don’t just look MARTINE LARROQUE, HEAD OF MIDDLE EAST AND AFRICA 15 VISION PLUS ARABIA EDITION