VisionPlus Arabia

IN FOCUS Henrik Ørgreen dives into the brand's origins, dedication to quality, and ambitious plans for the future VP : After how far you've come, to what extent do personal relationships still play a significant role for ØRGREEN today? HO : Personal relationships are crucial for us. Chemistry is essential for teamwork, and we focus on building strong connections internally and with customers. Over 25 years, we've developed a community of makers, vendors, and customers who value quality and support each other—like a big, happy family. VP : And you speak this "same language" multilingually, as ØRGREEN has become a global brand. Why is Copenhagen a good location for an international eyewear label? HO : Copenhagen is ideal for our global brand due to its unique blend of ambition and fairytale charm. It fosters creativity while valuing personal time and relationships. This balance influences our work and design, combining clean S ince 1997, the label has evolved from lifestyle sunglasses to innovative eyewear. Co-founder Henrik Ørgreen discusses the brand’s journey and future in this VisionPlus interview. VisionPlus : Hi Henrik! How did the idea of founding an eyewear brand come about? Henrik Ørgreen : In 1997, we founded ØRGREEN OPTICS in Copenhagen with Gregers Fastrup. Fueled by our passion for street culture and extreme sports, we ventured into exclusive eyewear with a creative spirit. Initially aiming to be the first Scandinavian sunglasses brand, we evolved into a design-focused eyewear brand through our dedication. VP : Did everything else just happen organically along the way? HO : Life’s unpredictability is real; if we’d known how tough it would be, we might not have started. But I’m glad we did and persevered. What began in Copenhagen’s streets is now a prominent high-end eyewear brand in premium retailers globally. BEHIND THEBRAND 14 VISION PLUS ARABIA EDITION