VisionPlus Arabia

5 VISION PLUS ARABIA EDITION PLUS EYE MATTERS PAGE 38 OPTHA TALK PAGE 46 FASHIONSPEAK PAGE 52 BRANDWAGON PAGE 58 OFF THE SHELF PAGE 62 CELEBWATCH PAGE 70 BLOGSPOT PAGE 72 VISION AND BEYOND | PAGE 32 A GLIMPSE INTO TOMORROW: THE RAY-BAN META SMART GLASSES META HAS THRUST ITSELF INTO THE INTERSECTION OF FASHION AND TECHNOLOGY WITH THE LAUNCH OF THE REVOLUTIONARY RAY-BAN META SMART GLASSES EVENTS & EXPOS | PAGE 26 RAISING THE BAR ON GLOBAL OPTICAL ESCAPADE DUBAI WELCOMES THE YEARLY GLOBAL EYEWEAR INNOVATION EXTRAVAGANZA BRAND PROFILE | PAGE 20 ETNIA BARCELONA: A VISIONARY JOURNEY ETNIA BARCELONA REDEFINES EYEWEAR WITH VIBRANT DESIGNS AND SUSTAINABLE CRAFTSMANSHIP. EXPLORE THE BRAND'S FUSION OF ARTISTRY AND FASHION-FORWARD STYLES EtniaBarcelonaonceagaindemonstrates itscon- nection to the art world, this time with the launch of Miscelánea. The campaign, through which the Barcelona eyewear brand presents its new Autumn-Winter2023collection,portraysaworld full of symbolism where two cultures converge: Japanese and Mediterranean. Miscelánea portrays unique surrealistic atmo- spheres starring female characters, whose com- position is a clear nod to classical pictorial art. In each image, elements of Japanese and Mediter- ranean culture coexist, along with traditional and modern objects. The result: pictorial works that intertwine twoculturesanddecontextualize sym- bols,blending traditionand innovationandoffering multiple levels of interpretation. Miscelánea also revives the concept of “Be Anartist,”a motto that has accompanied the brand since 2017, inviting and artistic legacy of two seemingly distinct and distant worlds: the Mediterranean, a place that inspires and has witnessed the brand’s growth, and Japan, an ancient region rich in symbolism and mythological legends. This mix of influences is also reflected in the de- signs of the new optical collection, which stand out for their combination of natural acetates with textures and details inspired by Japan, featuring boldshapeswithaMediterraneancharacter.No- tablenovelties includeprints representingkoi fish scales, cherry blossom colors, or a circular detail on the temple symbolizing the rising sun. TheAutumn-Winter2023collection isnowavail- ableatselectedopticalstores (consult thebrand’s shopfinder on the website), at www.etniabarce- lona.com, and at its flagship store. DUBAI 08-09-10 OCTOBE R 2024