VisionPlus Arabia

A meticulously planned year- long promotion campaign is set to unfold, targeting a larger attendance from regional markets. Extending its reach to the entire Middle East & Africa region, and South Asian markets, including the Indian sub-continent, up to Singapore and Malaysia. Exhibitors can anticipate comprehensive coverage and promotion for their participation, ensuring that their brand messages optical trade excellence. In a significant endorsement, ZEISS is the platinum partner, affirming the event's industry prominence. Mr Siraj Bolar, CEO of FourPlus Media, shares the vision for 2024: "Our vision for 2024 is quite simply the same, which is to help the optical industry grow even more to achieve its potential even better. And that starts with bringing the industry together on one platform which is convenient for everyone, and conducive for business and networking. Only VisionPlus EXPO offers all of this in Dubai." GLOBAL GIANTS THAT GRACED THE EXPO IN 2023 The lineup of exhibitors reads like a who's who of the optical world. Renowned international brands have already confirmed their participation. Their presence ensures that attendees will be treated to a showcase of the most innovative and sought-after products in the optical industry. WHAT PARTICIPANTS CAN EXPECT VisionPlus EXPO 2024 promises participants an unparalleled opportunity to capitalise on Dubai's central location, world- class infrastructure, and the steady influx of business and leisure travellers. Positioned as a procurement hub for an international audience, Dubai shines as the ideal destination for reinventing businesses, especially in the optical trade. SIRAJ BOLAR CEO OF FOURPLUS MEDIA resonate with potential buyers well in advance. Beyond the business aspects, VisionPlus EXPO 2024 showcases the VP Academy, a CME-accredited knowledge- sharing and training platform hosted at the exhibition. This edition also features a special area — Project Eyewear — dedicated to showcasing upcoming eyewear designers. Visitors seeking 'something different' will find this segment especially captivating. And, of course, the two awards that remain a focal point - the VP Awards (Arabia) celebrates excellence in the eyewear business across the MENA region while the 'YOU&EYE' Global Opticians Awards celebrates the dedication and diligent efforts of opticians worldwide. BEYOND BEING A TRADE SHOW, IT'S AN IMMERSIVE EXPERIENCE WHERE BUSINESS, INNOVATION, AND FASHION CONVERGE... 28 VISION PLUS ARABIA EDITION