VisionPlus Arabia

certified and was selected as the favoured eyewear for all astronauts. It subsequently travelled into space and has since proven itself as a trusted crew member on numerous missions. The lack of screws eliminates the risk of parts coming loose and causing damage or injury. The non-slip fit, and unique wearing comfort of the Titan Minimal Art is also very helpful, as astronauts cannot adjust the fit of their eyewear during their long outdoor missions. In homage to space travel the campaign of the 2024 collection features models posing in deep-space backgrounds created by AI/CGI. VP: After 25 years of this TMA launch, you have brought in the commemorative Highlight Collection. Is it still a unique range and technology? MS: The 2024 collection combines the best of 25 years and enriches the legend with even more detail. Serious progress has been made in technical refinements. For example, the dynamic, rimless models are characterized by an innovative lens finishing technique, a more delicate nose bridge and even more easily adaptable titanium temples with additional flex zones. These innovations create a fresh, exciting look, which can be designed to appear even younger and trendier with very modern highlight shapes. VP: Who are the architects of these innovations? Please tell us about the founding family and about Designer Gerhard Fuchs. MS: When Anneliese and Arnold Schmied founded Silhouette in 1964, they believed that eyewear should be much more than just a visual aid; they saw it as an accessory for improved vision that also complements brand’s claim: We set the benchmark for premium eyewear. We don’t want to create just any eyewear – we want to create the world’s finest. That’s why we are constantly looking for new innovations that fit us. We want to explore new paths – where others see risks, we see chances and possibilities to evolve and grow. VP: What is the Space story of your Titanium Minimal Art Collection? MS: In 2000, after rigorous scientific testing, the Titan Minimal Art became space- MICHAEL SCHMIED CMO OF SILHOUETTE 15 VISION PLUS ARABIA EDITION