VisionPlus Arabia

IN FOCUS Silhouette's Michael Schmied discusses TMA24, sustainability, and relentless eyewear innovation after their creation, and which continue to set standards. Titan Minimal Art is one of those rare examples. First launched in 1999, the minimalistic design revolutionized the whole eyewear market. It inspires millions of people around the world. To celebrate the 25th anniversary of our icon, we launched an update that is designed for the next generation of visionaries. VP: Tell us something about Silhouette’s operating philosophy. What drives you? MS: Our success lies in our I n this exclusive interview with Michael Schmied, the third-generation owner and CMO of Silhouette, we dive into the iconic Titanium Minimal Art's 25th-anniversary celebration and the launch of the innovative TMA24 collection. Schmied shares insights on Silhouette's commitment to sustainability, its visionary approach to eyewear design, and the relentless pursuit of innovation that defines the brand's legacy. VisionPlus: Congratulations on your anniversary! And to the next generation of the Titanium Minimal Art! Michael Schmied: Thank you very much. 2024 is indeed a special year for us. We celebrate 60 years of Silhouette and 25 years of our iconic Titan Minimal Art. There are groundbreaking ideas that are still unsurpassed many years ECLIPSING BOUNDARIES WITHTITAN MINIMAL ART 14 VISION PLUS ARABIA EDITION