VisionPlus Arabia

EVENTS & EXPOS T he MIDO 2024 eyewear trade show, held in Milan, Italy, has concluded with resounding success. With over 40,000 attendees gracing the event over three days, representing an impressive 11% increase from the previous year. This year's exhibition boasted an extensive showcase, with more than 1,200 exhibitors from around the world converging in seven pavilions. Notably, the surge in participation was evenly distributed between Italian and international stakeholders, with representatives from 160 countries, spanning Asia, the United States, and Europe, among others. MIDO 2024: A Triumph of Innovation, Sustainability, and Inclusion Under the stewardship of MIDO President Giovanni Vitaloni, the event surpassed ambitious expectations, buoyed by robust sales activities and enthusiastic buyer engagement. The partnership with the ITA-Italian Trade Agency underscored the show's commitment to quality, excellence, and transparency, particularly emphasising the renowned 'Made in Italy' craftsmanship. UNBRIDLED ENTHUSIASM ATMIDO2024 58 VISION PLUS ARABIA EDITION