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SAFILO ELEVATES MICHELE MELOTTI TO CFO Safilo Group, the Italian eyewear manufacturer, has undergone recent changes in its financial leadership. Michele Melotti has been promoted to the role of Chief Financial Officer and will assume responsibility for preparing the company's financial documents starting from August 28. This move follows the resignation of Gerd Graehsler, the former CFO, who departed Safilo for a new opportunity. The announcement of Graehsler's departure was made in Milan, where Safilo is publicly listed, while Melotti's promotion was announced before the stock market opened. Despite these developments, the company's shares showed a modest increase of 0.7 percent to 1.14 euros by mid-morning, indicating stability in the market. MARCOLIN: AUGMENTED REALITY TECHNOLOGY Marcolin, a worldwide leading group in the eyewear industry, chose augmented reality technology to elevate its training and customer experience activities. The Company has launched an immersive tour project within its Italian factories, through which it will be possible to discover the behind-the-scenes story of the fascinating eyewear manufacturing. The versatility of the tool allows its application from a customer experience perspective: customers and partners from all over the world can now engage in the world of Marcolin without leaving their home. The technology is not based on a virtual reproduction of environments but thanks to all-around environments through video footage, which return a perfectly authentic version of real spaces. BMWUNVEILS MOTORCYCLE HUD SMART GLASSES BMW introduces ConnectedRide Smartglasses, merging Terminator-style head-up display with motorcycle utility. The sleek smart sunglasses feature a HUD on the right lens, displaying vital data like speed, temperature, gear, and turn-by-turn navigation. Battery lasts 10 hours, accommodating day-long rides. Adaptable to various head shapes and helmets, they come with transparent or tinted lenses, the latter transforming them into sunglasses. Controlled via smartphone app or handlebar buttons, these glasses evoke childhood cyborg dreams. Set to release in the US later this year, pricing details are awaited. BMW's blend of futuristic tech and motorcycle aesthetics appeals, despite potential costs and glitches. TOPPOSTSON VISIONPLUSMAG.COM BLOGSPOT 72 VISION PLUS ARABIA EDITION