VisionPlus Arabia

EVENTS & EXPOS but also an opportunity for exchange, reflection and discussion on the future of fashion, technologies, production, and its link with the eyewear sector. In the space that has always been dedicated to meetings and conferences, the OTTICLUB, topics about digitization, new social media, new tools designed MIDO2024: THEFUTURE ISNOW MIDO, the international eyewear show worldwide, is getting ready to amaze you, once more! MIDO is where the world of optics meets, where the best the industry has to offer in terms of trends, innovation, design, sustainability and creativity is on display, in a setting where deals are made and sales closed A n international event like MIDO, must always be one step ahead in order to drive the industry and attract a younger crowd. On one side MIDO is extremely digital and all the tools that have been developed are absolutely at the forefront, from the campaign, based on A.I. to the website, to the new social channels, all the improvements made on the apps, all the information that are given daily to visitors, that are all turning into digital. With this in mind, MIDO has chosen to be not only an essential exhibition for all professionals, WHERE FIERAMILANO, RHO WHEN FEB 03 - 05, 2024 58 VISION PLUS ARABIA EDITION