VisionPlus Arabia

global destination, attracting travellers from all corners of the globe, particularly those in the optical trade. Dubai's unique blend of business and leisure, bolstered by its business- friendly infrastructure and excellent global connectivity, makes it the perfect hub for optical trade procurement. This appeal is further amplified by the city's accessibility, with short travel times for opticians in India and an English-speaking environment that eased the process of international transactions. Furthermore, Dubai enticed visitors with a tantalizing array of international eyewear brands, creating an irresistible draw for opticians from all over the globe. No celebration of excellence would be complete without recognition, and the VisionPlus EXPO, Dubai made sure to include these important elements. The VisionPlus Awards and ‘YOU&EYE’ Global Opticians Awards 2023, hosted as part of the event, are a testament to the commitment to celebrate achievements in the optical trade. Being nominated by a distinguished panel of judges was a significant honor, indicative of the superior quality of the nominated products in a highly competitive industry. The winners, on the other hand, walked away with coveted trophies, a symbol of their excellence and the industry's acknowledgement of their contributions. To further spotlight these exceptional brands, the VisionPlus team crafted a comprehensive promotion strategy using print and digital channels to showcase their unique features and capabilities to the optical industry. The VisionPlus EXPO has had an incredible journey since it's inception in 2021. Conceived as the future of International Optical Trade Fairs by FourPlus Media, it has successfully bridged the gap between the optical trade fairs hosted in the West and the MENA region. The vision took shape through the dedication and hard work of Siraj Bolar and the FourPlus Media team. Their resolute determination resulted in an easily NO CELEBRATION OF EXCELLENCE WOULD BE COMPLETE WITHOUT RECOGNITION, AND THE VISIONPLUS EXPO MADE SURE TO INCLUDE THESE IMPORTANT ELEMENTS 16 VISION PLUS ARABIA EDITION