VisionPlus Arabia

The past two years, during the pandemic and in this period that we can hopefully call “after the pandemic,” a lot has happened in consumers’ lives. For a moment in time, the world came to a stand-still and we haven’t been the same since. In one of the previous articles, I mentioned how the eyewear industry has changed as a result of the pandemic. These changes, emphasized mostly from the industry perspective, showed how important it was to focus on classicism. In difficult times, times of hardship, turmoil, and uncertainty in the world, And we probably did not even notice this transition. You logged onto social media one day and everyone had them. The next thing you knew, they were in all the magazines and stores, and slowly but surely you wanted to have them too. the emphasis on form, simplicity, proportion, clarity of structure, perfection & restrained emotion. The eyewear industry, as part of the fashion industry, is undoubtedly impacted by new trends. Consumers went from wearing thick, cat-eye frames to thin, round ones in no time. We went from wearing oversized frames to tiny ones within a season. We went from flamboyant and decorated frames to sleek, solid-colored ones. THE EYEWEAR INDUSTRY HAS TO HAVE THE CORE OFFER, A CLASSIC ONE THAT NEVER GOES OUT OF STYLE AND A MORE SHORT-LIVED, MODERN ONE THAT WILL LAST A SEASON HAMMOCKABLE 9 VISION PLUS ARABIA EDITION