VisionPlus Arabia

keeping up with trends is not a priority. Fashion trends almost become background noise to everything that is happening and although they can be a useful distraction from things we do not want to face, they are far from important. However, choosing eyewear is frequently a necessity. No matter what is happening globally - in the world, or personally – in our lives, we need optical frames. Here lies the complexity of the eyewear industry: it is situated between the essential and the complementary. The eyewear industry has to have the core subtle outline. These frames are very different in their design: one is acetate, the other is titanium, one is tortoise, the other is silver, but they have one thing in common: they are both classics. Now who decides what classics are? I certainly don’t, which is why I’ve asked for some guidance from an expert, Joseph Tallier, owner, and founder of Denon Eyewear. “Classicism is about universally flattering frames, a small selection of round, rectangle, square, oval and cat eye shapes, available in neutral colors such as black, beige, gray, silver/gold, and more exciting combinations in the eyewear industry such as tortoise and marble patterns. If you think of every fashion era, you can be sure the eyewear industry has taken notes from each one. And interestingly enough, although a certain style from each era has transitioned into a classic, it’s not always the most popular ones that stick.” There we have it, in the simplest terms possible, classicism is a collection of trends that have stood the test of time. These frames will continue to sell decades from now because they are what consumers look for in eyewear. offer, a classic one that never goes out of style and a more short-lived, modern one that will last a season. About a year ago, I got an optical frame from Denon Eyewear. It was a roundish, tortoise frame called Phoenix. And then about two weeks ago, I got another one called Dallas. It’s an oversized, square frame with the most CLASSICISM IS A COLLECTION OF TRENDS THAT HAVE STOOD THE TEST OF TIME. THESE FRAMES WILL CONTINUE TO SELL DECADES FROM NOW BECAUSE THEY ARE WHAT CONSUMERS LOOK FOR IN EYEWEAR DAVID BECKHAM DB7020 10 VISION PLUS ARABIA EDITION