VisionPlus Arabia

diverse cultures, creating a harmonious fusion of ideas, inspirations, and styles. The campaign serves as a powerful reminder of Lacoste's commitment to inclusivity and its ability to bring people from all walks of life together. Lacoste's collections are designed for men, women, and kids, with each category differentiated by occasions to wear and offering a wide range of styles to fit all personalities. All sunglasses within each segment are characterized by iconic and recognizable details from Lacoste's DNA. In every line, the brand's timeless style and sport codes are captured through a combination of creative and classic icons that invite people to play and dare at the crossroads of function and fashion. In this Spring/Summer Campaign, Lacoste Eyewear makes a possible encounter between two communities: the ‘Rap Devotees’ and the ‘Tennis Fanatics’. The first group represents the originators who established Lacoste's deep connection with street culture. This community brings an edgy, dynamic spirit to the brand, showcasing the vibrant energy that stems from the streets. The second group, hailing from New York, finds their bond through sportsmanship, competitive spirit, tennis club culture, and fashion.This community adds a touch of elegance, sophistication, and athletic prowess to Lacoste's DNA. The new SS23 collection includes two styles inspired by these distinct styles and cultures: L6004S_002 and L2927_400. The L6004S is made with bio-injected material and featured in matte black, blending typical features of the Active Line collection with a sporty fashion fusion. The model's urban, rectangular shape is matched with squared temples, with the bold Active logo marking the brand's identity further enhanced by a matching rubber detail on the inner side of the temple tips. The seamless integration of sporty fashion and performance in this style makes it a versatile choice for any occasion. The L2927 is also made with bio-injected material and featured in blue, bringing a new concept to the Active Line with its urban rectangular shape combined with squared temples featuring bold Lacoste branding on both temples. The frames are created with Arkema Pebax® Clear 1200 resin, which contains 90% renewable carbon, making this style extremely lightweight, flexible, and impact-resistant. This style is perfect for men who want to The iconic crocodile has not only influenced people, but it has also been influenced by communities that have creatively shaped and reimagined the brand's essence to align with their aspirations. For this year’s anniversary, Lacoste travels the world to celebrate eight subcultures, to highlight both their differences and their unexpected similarities. With "Impossible Encounters", Lacoste endeavors to bridge the gaps between LACOSTE'S COLLECTIONS ARE DESIGNED FOR MEN, WOMEN, AND KIDS, WITH EACH CATEGORY DIFFERENTIATED BY OCCASIONS TO WEAR AND OFFERING A WIDE RANGE OF STYLES TO FIT ALL PERSONALITIES 16 VISION PLUS ARABIA EDITION