VisionPlus Arabia

Lacoste unveils their new Spring/Summer Collection for 2023 backgrounds, fostering a sense of mutual respect and admiration for their unique styles. With its iconic crocodile emblem, Lacoste embodies this spirit of unity and embraces the elegance that knows no cultural bounds. Its timeless appeal effortlessly transcends generations, captivating hearts across different cultures and leaving an indelible mark on the world of fashion. In 2023, Lacoste commemorates its remarkable 90-year journey with a groundbreaking campaign titled "Impossible Encounters." This visionary initiative unites the diverse cultures from around the globe that have played an integral role in shaping Lacoste over the years. S ince the invention of its iconic Polo shirt in 1933, Lacoste has been a pioneer French brand that has successfully united the worlds of sport and fashion. In line with its commitment to sustainable initiatives, Lacoste has unveiled its sun and optical eyewear man collection for SS23. The latest collection showcases the brand's innovative approach through refined silhouettes, a blend of materials, and distinctive motifs. This assortment is defined by its sophisticated shapes and material combinations, embodying a harmonious blend of sports heritage and urban allure. Part of these sporty fashion silhouettes are made with lightweight plant-based resin, which makes them comfortable to wear and resistant. The new material, Arkema PeBax® Clear 1200 Resin, contains advanced, bio-based carbons made from castor beans, exemplifying the brand's dedication to sustainable initiatives and reflects the increasing demand for eco-friendly fashion products. Sport goes beyond physical boundaries, igniting a passion for movement and liberation in our lives. Whether on the court or in the streets, it unites individuals from diverse 15 VISION PLUS ARABIA EDITION