VisionPlus Arabia

expecting that the world would be flocking to Dubai. There are a multitude of events planned by the UAE government around the EXPO 2020. This will be a huge factor for us. I’m sure opticians would consider having an extended business and pleasure trip in Dubai. The initial responses too have been encouraging. We have opticians from as far as Maldives, Morocco and India pre-registering already, and we’ve barely begun our campaigns. VP : That’s great to hear Zahra. We wish you all the best. And hope the exhibitors and buyers take full advantage of VisionPlus EXPO 2021 BRINGING THE OPTICAL WORLD TOGETHER MR.SIRAJ BOLAR, CEO OF FOURPLUS MEDIA AND EDITOR-IN CHIEF OF VISIONPLUS, AT THE YOUNG AGE OF SEVENTY-SIX SAYS, THERE’S STILL A LOT MORE TO BE DONE. AND WE’RE SURE HE WILL. IF YOU’RE SEEKING INSPIRATION, THEN LOOK NO FURTHER. I have been a part of the optical industry for a long time now. I see it as my good fortune as it has given me not just professional identity and work satisfaction, but has also given me quite a few good friends right from independent store owners in smaller towns, to the heads of global corporations internationally. Most people in the optical industry are highly approachable and amicable, I have experienced. Perhaps it is their shared value and commitment to excellence in eye care, that makes them so relatable. Over the years, using my magazine as a medium, I have tried to bridge the gap between eyewear companies and opticians, both globally and locally. VisionPlus EXPO 2021 Dubai, is an extension of this ongoing mission. Every country or region seems to have its unique strengths — French Fashion, Italian Designs, German Precision, Japanese Technology, Asian Manufacturing and so on. While I completely understand the need for differentiation and specialisation, a part of me believes that we’d be far stronger if we shared our knowledge and expertise globally. The need for eyewear and eyecare is still highly unmet. By helping each other grow, we’ll be able to create a better future, not just for ourselves, but also for the end consumers. I hope to play a part in creating a platform, that brings the optical world together as one — not just as companies, but as people. Hope to see you at VisionPlus EXPO 2021, Dubai. 25 VISION PLUS ARABIA EDITION