ParfumPlus Arabia

SET AGAINST THE iconic backdrop of the Croisette, the showcase marked another chapter in the house’s journey to redefine fragrance as a language of identity, emotion and connection. For House of Noya, perfume has never been just about the notes. It is about the places that shape us, the memories we carry and the stories we choose to tell. With a perspective that moves beyond traditional codes of luxury, the house celebrates individuality, embraces cultural contrasts and invites all to experience perfumery on its own terms. This philosophy comes to life through two distinct collections. Prima Collezione celebrates self-expression through bold, characterful compositions, each with its own House OfNoya: AHouseOf Stories. AWorldOf Possibilities. At TFWA Cannes 2026, House of Noya showcased contemporary niche perfumery, creativity, culture and lasting impressions P A R F U M P L U S 66