ParfumPlus Arabia

Oud&Roses AuricUnveils aNewEra Ahmed Al Maghribi Perfumes unveiled Oud & Roses Auric at Dubai’s Theatre of Digital Art, celebrating a decade of heritage through a refined, multi-layered fragrance experience ON 5 OCTOBER, Ahmed Al Maghribi Perfumes celebrated a defining moment in its fragrance journey with the grand reveal of Oud & Roses Auric at the Theatre of Digital Art, Madinat Jumeirah, Dubai. Hosted by Guy Daccache, the evening welcomed regional personalities, fragrance creators and international industry voices, including Leen AbouShaar, Raghad, Kareem Deeb, Taim Al Falasi and Ahmed Kiswani. At the heart of the launch was a decade-long legacy. Rather than replacing the original Oud & Roses, Auric reinterprets its signature identity through greater depth, complexity and an evolving olfactory experience. P A R F U M P L U S 64