ParfumPlus Arabia

AT BEAUTYWORLD DUBAI 2026, Fragorium welcomed visitors into its Ezba, a space inspired by the warmth, generosity, and gathering traditions of Gulf culture. Held at Dubai World Trade Centre from 6 to 8 October, the exhibition provided the setting to bring this concept to life through culture, human connection, and fragrance. The stand reflected the experience of entering a welcoming home. Visitors arrived at a reception area before moving into a central hub designed to encourage conversation and connection. A refreshment area offered a place to pause, while Unveils theSpirit of theEzba at BeautyworldDubai 2026 Bringing Gulf hospitality, community, andmodern fragrance together the spa room provided a quieter setting to explore the Air Care Collection. The veranda featured the All Over Americas body mists, while live Arabic calligraphy and henna artists added a cultural element, reflecting the spirit of regional heritage. At the heart of the showcase was the Aura Collection, six fine fragrances that each express a colour and a personality, from Social Butterfly to Solo Flyer. Exploring the connection between scent, colour, and personality, the collection invited visitors to discover a fragrance that reflected their own. P A R F U M P L U S 58