ParfumPlus Arabia

a forward-looking exploration of the ingredients shaping tomorrow’s perfumery. Bringing this vision to life, six Robertet perfumers, Jérôme Epinette, Amandine Galliano, Anne-Louise Gaultier, Clément Marx, Sidonie Lancesseur and Solveig Mulon, translated this universe into UrbanB(l)oom, NatureUnbound Robertet Group reimagines tomorrow’s city through scent, nature, innovation and artistry AT BEAUTYWORLD DUBAI 2026, Robertet Group unveiled Urban B(l)oom, an immersive sensory experience exploring a bold vision of the city of tomorrow, where nature reclaims its place and the boundaries between the natural and the urban are reimagined. Inspired by a futuristic urban landscape, the concept explores new expressions of nature’s evolution within the cityscape: from a transformed, more intense and contrasting natural world to the harmonious fusion of vegetation and contemporary architecture, culminating in P A R F U M P L U S 56