ParfumPlus Arabia

The exhibition stand reflected the company’s innovative approach. Constructed using a paper-based material sourced from a German manufacturer, its walls and seating challenged conventional exhibition design. The concept also explored the potential for adaptable, reusable structures, encouraging a considered approach to temporary event spaces. Beyond the stand, Düllberg Konzentra served as Headline Sponsor of Next in Fragrance, supporting masterclasses and discussions on contemporary perfumery. Topics included evolving luxury perceptions, Gen Z and Alpha consumers, Arabian fragrance traditions, neo-gourmand BeyondTheBooth: NineDecades, NineScents Düllberg Konzentra brings nine decades of fragrance heritage to Beautyworld Dubai 2026 DÜLLBERG KONZENTRA MARKED nine decades of fragrance heritage at Beautyworld Dubai 2026, presenting an experience that brought together German craftsmanship, innovation and a forward- looking vision for perfumery. At the heart of its presence was The Journey: Nine Milestones, One Story, a collection of nine fragrances inspired by defining chapters in the company’s history. Through scent, visitors explored its evolution, from its foundations and expertise in raw materials to its continuing creative ambitions. P A R F U M P L U S 54