ParfumPlus Arabia

I’MRASASI: ANewExpression of Fragranceat Beautyworld Dubai 2026 I’M RASASI brought its youthful fragrance identity to life at Beautyworld Dubai 2026 through immersive design, product discovery, and an engaging booth experience AT BEAUTYWORLD DUBAI 2026, held from 6 to 8 October at Dubai World Trade Centre, I’M RASASI showcased its contemporary fragrance identity through a distinctive booth experience. The booth featured a mirror and crystal-inspired concept, using light, reflections and transparent surfaces to create a striking visual environment. The design connected contemporary aesthetics with sensory discovery, inviting visitors to explore the brand’s fragrances in an immersive setting. FRAGRANCES IN THE SPOTLIGHT At the heart of the showcase were Hawas Blanche and Hawas Crystelle, which took centre stage during the event. Their prominence highlighted I’M RASASI’s focus on contemporary fragrance preferences and expressive scents that appeal to a new generation of consumers. Through product discovery and interactive experiences, the brand offered guests an opportunity to explore its fragrances beyond traditional sampling, creating a more engaging connection with the collection. P A R F U M P L U S 52