ParfumPlus Arabia

BEAUTYWORLDDUBAI CLOSES A DEFINING 30TH EDITION Beautyworld Dubai’s 30th edition concluded after three days at Dubai World Trade Centre Beautyworld Review increasingly shaping global beauty trends. Held from 6 to 8 October 2026, the show welcomed 62,130 visitors and 1,300 exhibitors from 56 countries. International attendees accounted for 42% of visitors, while 51,614 deals were reported across 1,324 exhibitor interviews. Fragrance occupied its largest footprint in the show’s history, bringing global ingredient houses, including Givaudan, dsm-firmenich, Symrise and Takasago, alongside the region’s expanding perfume brands. Rasasi Perfumes unveiled its luxury fragrance house, Kenz de Rasasi, with Bollywood actor Salman Khan as chief guest. Lattafa introduced three new fragrances, while Armaf presented daily launches through its Armaf Hour sessions. Next in Fragrance examined the Middle East’s influence on global perfumery, featuring insights from master perfumers Louis Vuitton’s Jacques Cavallier Belletrud and Takasago’s Aurélien BEAUTYWORLD DUBAI’S MILESTONE 30th edition generated $1.19 billion in reported business, reinforcing Dubai’s growing influence on the global beauty industry. Once primarily a market for international beauty brands, the Gulf is now a hub for sourcing, innovation and investment, with Dubai P A R F U M P L U S 48