pp-arabia-2026-jul-sep

Scentsation BORNOF FIRE, ICEAND MEMORY Born from Icelandic landscapes, family memories and artistic imagination, Fischersund turns perfume into a multisensory journey CLOSE YOUR EYES. For a moment, let the noise of modern life fall away—the messages, screens, conversations and constant movement. What remains is something more instinctive: the sensation of simply being present. “This is where I begin,” Fischersund says. “Not with perfume. Not with a bottle. With the senses.” Smell, sound, touch, taste and sight form the foundation of Fischersund, an Icelandic fragrance house and creative collective that sees perfume as P A R F U M P L U S 6