pp-arabia-2026-jul-sep

Twenty years of creativity, investment and regional insight have shaped Expressions Parfumées’ Dubai journey Speaking Scents FROMLOCAL PRESENCETO REGIONALHUB ❚ CHRISTOPHE MARIN, PRESIDENT, EXPRESSIONS PARFUMÉES TWENTY YEARS AFTER establishing its first regional presence in Sharjah, Expressions Parfumées has made Dubai a strategic SAMEA hub. In conversation with ParfumPlus, Thierry Fleurichamp, Managing Director of the subsidiary; Murad Shihadeh, SAMEA Sales Director; and Christophe Marin, President of Expressions Parfumées, reflect on its evolution, creativity, investment, client relationships and ambitions for the region. They examine transformation, capabilities, partnerships and opportunities shaping what comes next. PARFUMPLUS: HOW HAS THE MIDDLE EASTERN FRAGRANCE MARKET TRANSFORMED OVER THE PAST TWO DECADES? Thierry Fleurichamp: The transformation has been profound. Twenty years ago, a small number of local companies dominated, largely serving neighbouring markets. From the early 2010s, new local and regional brands emerged, international fragrance houses increased P A R F U M P L U S 34