pp-arabia-2026-jul-sep

I’mRasasi by Rasasi brings a new generation into the family, translating four decades of fragrance heritage into a bold, contemporary language of Rasasi’s fragrance legacy, shaped for a new generation of consumers. Today’s younger fragrance wearer is looking for more than a scent that smells good. Fragrance has become part of how they dress, present themselves and express their identity. They want compositions that feel bold, confident and personal. That shift lies at the heart of I’m Rasasi.Led by Imtiyaz Kalsekar, CEO of Rasasi Imtiyaz Group, the brand also draws on the perspective of his Sillage HERITAGE IS OFTEN spoken of as something to preserve. For I’m Rasasi by Rasasi, it became something to reinterpret. Launched at Beautyworld Middle East in October 2025, I’m Rasasi was created as a contemporary expression Rasasi’sHeritage —Reinterpreted P A R F U M P L U S 30