pp-arabia-2026-jul-sep

Expressions Parfumées brings fragrance and skincare closer with Aquaco™ Boost Essence, a new approach to alcohol-free, personalised scent Born from cross-functional work between the marketing, creation and innovation teams, Aquaco TM Boost Essence is built on a close understanding of the needs of both brands and consumers. Continuing the aqueous solubilisation technologies developed by Expressions Parfumées, this innovation now makes it possible to obtain a highly concentrated fragrance-in-water solution, containing up to 25% fragrance concentrate, while delivering the intensity and sillage of a fine fragrance and retaining the benefits of an alcohol-free formula with improved long-lasting. NOW FIRMLY ESTABLISHED in consumer habits, the convergence of fragrance, skincare and well- being reflects a lasting shift in expectations. The boundaries between these worlds are gradually fading, giving way to more sensory, personalised and skin-conscious experiences. IN RESPONSE TO this evolution, Expressions Parfumées has developed Aquaco TM Boost Essence, a fragrance-in-water technology designed to accompany new ways of wearing perfume, reflecting the company’s ability to read market expectations and translate them into solutions for contemporary perfumery. Escentia AQUACO TM BOOSTESSENCE: ANEWEXPRESSION OFSKINFRAGRANCE P A R F U M P L U S 12