ParfumPlus

WhereStoneBecomesStory A collection sculpted in stone, to be discovered at Beautyworld Saudi Arabia 2026 At Beautyworld Riyadh 2026, the collection ‘Engraved In Stone’ will be unveiled as a powerful statement: a fragrance carved from matter and inscribed in time, like an imprint left on the sun- scorched stone of Saudi landscapes. The inspiration draws from two iconic locations, Al- Ula, with its majestic rock formations shaped over centuries by wind and time, and Diriyah, a symbol of living heritage where every stone carries a story of legacy and transmission. THE ART OF SCULPTING SCENT At the heart of the collection, creation unfolds like the gesture of a sculptor: carve, reveal, polish. Each fragrance is envisioned as a raw stone transformed into an olfactory signature. The scent trails evoke the strength of the Saudi landscape — the warmth of rock at dusk, the vibrant shimmer of light across sand, the contrast between vast mineral expanses and the softness of shadow. Scent Affairs P A R F U M P L U S 60