ParfumPlus

Let's Talk Scents wellness market. This shift aligns with the rise of the global wellness market, valued at $6.8 trillion and projected to reach $9.8 trillion by 2029 (Global Wellness Institute). DECODING THE NEW OLFACTIVE STANDARDS By analysing current market shifts and consumer behaviours, Fragorium has identified a powerful statement: comforting nostalgia is one of the key drivers of today’s fragrance landscape. Nostalgic fragrances carry a strong emotional power. They evoke childhood memories, cherished family moments, or past eras, often through powdery, soft, floral or comforting gourmand notes. Fragrance is at the heart of today’s need for comfort IF YOU’VE BEEN scrolling through social media lately, you’ve probably seen the #2016Throwback challenge taking over our feeds. For the fragrance industry, this movement is more than a viral trend; it is a powerful indicator of the olfactive preferences shaping today’s market. A decade ago, certain "star molecules" used in overdose, like Ambroxan, Ethyl Maltol and Ambrocenide, redefined modern perfumery. Today, that nostalgia is translating into new comforting olfactive signatures consumers crave, marking a clear evolution: 2016 was loud; 2026 is intimate. This shift aligns with the rise of the global HOWNOSTALGIAIS UNLOCKINGANEW FRAGRANCEERA P A R F U M P L U S 42